Amaffi Savanna Campaign

In collaboration with Swimming Horse Creative, South Roy co-creative directed, wrote, produced, and post-produced a unique campaign for Amaffi Perfume House. The deliverables included a short film cut into four versions (3 minutes, 90 seconds, 60 seconds, and 30 seconds), along with a behind-the-scenes "Making Of" film. Additionally, photography for an advertorial campaign was featured in VOGUE. The campaign premiered at the VOGUE Arabia Ball and was utilized across web, social, and print advertising.